Premier Live Shopping Agency
Since 2020, RougeLink has helped brands achieve outstanding results through innovative live shopping campaigns on Douyin (China TikTok), Xiaohongshu (RedNote), and Tmall. We craft impactful strategies that drive sales, boost engagement, and enhance visibility across China’s top live shopping platforms.
RougeLink connects brands with leading influencers and delivers interactive live commerce campaigns tailored to resonate with diverse audiences. From influencer selection to real-time execution, our expertise in platform algorithms and live shopping tools ensures maximum impact and conversions.
Why Need Live Shopping on Douyin (China TikTok), Xiaohongshu (RedNote), and Tmall?
15.4B+
Orders sold on Douyin (China TikTok) in 2024
53M+
Livestream e-commerce sessions on Douyin (China TikTok) in 2024
70%
Xiaohongshu (RedNote)’s audience are millennial and Gen Z shoppers
85%
Conversion rates for products showcased during Tmall livestreams in major sales campaigns like Double 11
Your Comprehensive Live Shopping Solution
Engage new audiences, energize your communities, and build long-term customer loyalty with our all-in-one live shopping solution. Seamlessly integrated into your e-commerce platform, our solution enables you to host interactive and impactful live shopping sessions directly on your site with just one click.
Designed to enhance your e-commerce ROI, our live shopping tool empowers brands to create engaging experiences that drive conversions and customer retention. Whether through product showcases, influencer-hosted streams, or exclusive promotions, our solution ensures your live shopping strategy delivers measurable results and elevates your brand.
Meet our talents
一枝南南
李佳琦 Austin
狗屁小鲜肉包
深夜徐老师
阿里北杯
Douyin (China TikTok) Live Shopping
Influencer-Driven Shopping
Influencers on Douyin (China TikTok) leverage their storytelling skills and personal connections with their audiences to create engaging and entertaining live shopping experiences. By showcasing products in an authentic and relatable manner, they drive strong viewer engagement and encourage spontaneous purchases.
Brand-Hosted Livestreams
Douyin (China TikTok) also supports brands in hosting their own professional livestreams. These sessions allow brands to control their messaging, present product details directly to consumers, and engage audiences through promotions, giveaways, and interactive elements.
Xiaohongshu (RedNote) Live Shopping
Influencer-Driven Shopping
Xiaohongshu (RedNote) influencers excel in building trust with their audiences through detailed product reviews and lifestyle-driven storytelling. This approach emphasizes authenticity and aligns with the platform’s community-focused ethos, making it ideal for brands seeking deeper consumer connections.
Brand-Hosted Livestreams
Brands on Xiaohongshu (RedNote) can host their own livestreams to showcase products, engage with their audience, and drive direct sales. This format allows brands to maintain control over their messaging while creating real-time interactions with potential customers.
Brand Director-Led Livestreams
Xiaohongshu (RedNote) offers a unique format where brand directors take the lead in livestream sessions. These individuals, who hold a key role in shaping and managing the brand, share their expertise, provide personalized recommendations, and connect directly with viewers. This creates a more authentic and trustworthy shopping experience, resonating with the platform's audience.
Tmall Live Shopping
Influencer-Driven Shopping
Influencers play a pivotal role in Tmall’s live shopping ecosystem by driving traffic and creating excitement around products. Their ability to connect with large audiences during livestreams makes them an invaluable asset for brands aiming to boost visibility and sales.
Brand-Hosted Livestreams
Tmall provides brands with a platform to run highly structured and professional livestreams. These events focus on showcasing product quality and features while incorporating real-time engagement tools, making it easy for brands to convert viewers into customers.
Live Shopping Event Execution
Plan and execute professional live shopping events tailored to each platform. Integrate features like Douyin (China TikTok)’s real-time shopping cart links, Xiaohongshu (RedNote)’s interactive Q&A, and Tmall’s flash sales to maximize conversions.
Real-Time Optimization and Audience Engagement
Actively monitor live sessions, adjust strategies on the fly, and engage with viewers through real-time responses and promotional tactics like giveaways and discounts.
Why RougeLink Should Be Your Live Shopping Agency
Since 2020, RougeLink has been at the forefront of China’s live shopping evolution, empowering brands to scale, build, and grow through strategic campaigns and innovative live shopping solutions. With expertise spanning Douyin (China TikTok), Xiaohongshu (RedNote), and Tmall, we help brands navigate the unique dynamics of each platform.
From the very beginning, we’ve mastered the live shopping ecosystem. Our understanding of platform trends, algorithms, and consumer behavior ensures your brand connects meaningfully with its target audience and achieves measurable success.
By choosing RougeLink, you partner with professionals deeply immersed in the live shopping landscape, ready to amplify your brand’s impact across Douyin (China TikTok), Xiaohongshu (RedNote), and Tmall.
Our Process
Market Research and Strategy Development
Conduct in-depth market research to understand your industry, competitors, and audience preferences across Douyin (China TikTok), Xiaohongshu (RedNote), and Tmall. Use analytics tools to identify trends, hot-selling product categories, and peak engagement times. Develop strategies tailored to each platform’s unique ecosystem.
Influencer Casting and Partnership Management
Identify KOLs and KOCs with strong live shopping expertise across platforms. Evaluate influencers based on their track record, audience demographics, and conversion ability. Collaborate through Douyin (China TikTok)’s creator tools, Xiaohongshu (RedNote)’s influencer platforms, or Tmall’s official talent programs.
Post-Live Performance Analysis and Reporting
Analyze results using platform-specific analytics. Focus on metrics such as viewer retention, engagement rates, and sales conversions. Generate actionable insights to refine future campaigns.
Creative Content and Campaign Design
Design interactive live shopping sessions that leverage the strengths of each platform. For Douyin (China TikTok), focus on storytelling and engaging visuals. On Xiaohongshu (RedNote), prioritize authentic product reviews and community interaction. For Tmall, highlight product features and real-time promotions.
The Importance of a Live Shopping Agency in Today’s Digital Landscape
Live shopping is reshaping the digital commerce landscape, merging entertainment with e-commerce to deliver an interactive and immersive shopping experience. By integrating real-time engagement, influencer-driven storytelling, and seamless purchasing options, live shopping captivates audiences and drives conversions. This innovative format transforms consumers from passive shoppers to active participants, fostering trust and boosting sales.
Leading platforms like Douyin (China TikTok), Xiaohongshu (RedNote), and Tmall have embraced live shopping as a cornerstone of their ecosystems, offering tools such as personalized product recommendations, gamified incentives, and instant purchase links. These features enable brands to connect with digital-savvy audiences while creating urgency and excitement. The inclusion of influencers amplifies this impact, transforming brand messaging into relatable content that inspires action.
As live shopping continues to revolutionize e-commerce, a specialized agency is essential for brands looking to succeed in this dynamic environment. From crafting strategic campaigns to managing influencer collaborations and leveraging platform-specific tools, a dedicated live shopping agency ensures brands achieve measurable results. RougeLink empowers businesses to unlock the full potential of live shopping, driving engagement, trust, and long-term growth.
What We Offer ?
01
Live Shopping Influencer Marketing
Tap into the influencer landscape across Douyin (China TikTok), Xiaohongshu (RedNote), and Tmall. RougeLink connects you with celebrities, KOLs, and micro-influencers to drive engagement and conversions.
02
Paid Media for Live Shopping
Craft precise ad campaigns to amplify live shopping sessions. Utilize features like Douyin (China TikTok)’s in-feed ads, Xiaohongshu (RedNote)’s sponsored notes, and Tmall’s on-platform promotions to maximize reach.
03
Live Shopping Content Production
From scripting to production, RougeLink creates high-quality content optimized for each platform, ensuring maximum engagement and brand alignment.
02
Paid Media for Live Shopping
Craft precise ad campaigns to amplify live shopping sessions. Utilize features like Douyin (China TikTok)’s in-feed ads, Xiaohongshu (RedNote)’s sponsored notes, and Tmall’s on-platform promotions to maximize reach.
05
Live Shopping Campaign Management
Handle end-to-end campaign execution, including influencer management, real-time engagement, and sales tracking.
06
Post-Campaign Analytics and Scaling
Provide detailed performance reports and scale successful strategies across Douyin (China TikTok), Xiaohongshu (RedNote), and Tmall for long-term growth.
04
Community Engagement
Leverage community features like Xiaohongshu (RedNote)’s user-generated content and Douyin (China TikTok)’s viral trends to foster authentic audience connections.
OUR CASES
HongKong Tourism Board
36.7M+
Topic social media exposure
342K+
Engagement from 35 short videos
23.3M+
Research through 28 top influencers
OUR BLOGS
FAQ
A live shopping agency provides end-to-end solutions tailored to platforms like Douyin (China TikTok), Xiaohongshu (RedNote), and Tmall. Services include live event strategy development, influencer selection and management, livestream production, real-time audience engagement, and post-event analytics. Each platform has unique features—such as Douyin (China TikTok)’s interactive Q&A, Xiaohongshu (RedNote)’s community-driven approach, and Tmall’s structured promotional tools—that agencies leverage to create immersive and high-performing live shopping experiences.
RougeLink specializes in crafting impactful campaigns across all three platforms, helping brands connect with their audiences, foster trust, and achieve measurable business results.
A live shopping agency accelerates your brand’s growth by creating tailored campaigns that resonate with platform-specific audiences. On Douyin (China TikTok), agencies utilize influencers and dynamic storytelling to engage younger, tech-savvy shoppers. On Xiaohongshu (RedNote), the focus is on building trust through authentic content and detailed recommendations. For Tmall, agencies design large-scale events that capitalize on the platform’s robust e-commerce infrastructure.
By managing influencer collaborations, live event execution, and real-time audience interaction, RougeLink ensures your brand achieves greater visibility, higher engagement, and increased sales performance across all platforms.
Partnering with a live shopping agency provides distinct advantages, including access to platform-specific expertise, top influencers, and advanced tools for real-time optimization. Agencies manage every aspect of live shopping—from creative planning and influencer alignment to technical setup and post-event reporting—ensuring seamless execution and impactful results.
RougeLink delivers campaigns tailored to Douyin (China TikTok), Xiaohongshu (RedNote), and Tmall, helping brands enhance audience retention, boost conversions, and thrive in China’s competitive live shopping ecosystem.
Influencer marketing plays a pivotal role in live shopping. Influencers, such as Douyin (China TikTok)’s KOLs, Xiaohongshu (RedNote)’s trusted creators, and Tmall’s top streamers, engage audiences through authentic and relatable content. They host live shopping sessions, showcase products, and interact with viewers in real time, creating a highly engaging and personalized shopping experience.
RougeLink carefully selects influencers whose style and audience align with your brand, ensuring impactful collaborations and measurable outcomes.
RougeLink combines deep expertise in Douyin (China TikTok), Xiaohongshu (RedNote), and Tmall’s live shopping ecosystems with a proven track record of delivering results. Our tailored strategies, innovative campaigns, and data-driven insights ensure your brand achieves success on all platforms. From influencer collaborations to campaign scaling, RougeLink provides comprehensive support to help your brand thrive in China’s rapidly evolving live shopping market.
The cost of hiring a live shopping agency depends on several factors, including the scope of services, campaign complexity, platform-specific requirements, and influencer fees. Influencer costs can vary based on their popularity and engagement metrics, and may include fixed fees, commission-based payments, or a combination of both.
At RougeLink, we offer flexible pricing tailored to your brand’s unique needs, taking into account both agency services and influencer collaborations. This ensures every investment delivers significant returns and measurable success.
Iterative Campaign Scaling
Identify high-performing strategies and scale them across Douyin (China TikTok), Xiaohongshu (RedNote), and Tmall for sustained growth.