Influencer marketing campaign for Pranarom
Platforms
Xiaohongshu (RED)
Pranarom is a renowned global leader in aromatherapy, offering a wide range of high-quality essential oils and natural health products. With a strong commitment to scientific research and sustainable sourcing, Pranarom is dedicated to promoting holistic wellness through the therapeutic power of plants.
Background & Challenge
In China Pranarom focuses on increasing brand awareness and driving sales by leveraging the influential platform Xiaohongshu (RED). By collaborating with vertical influencers specializing in wellness, mum & baby, and beauty, Pranarom effectively reaches its target audience. These influencers create authentic content showcasing the benefits and uses of Pranarom's products, fostering trust and engagement among followers. This strategic approach has significantly boosted Pranarom's visibility and market presence in China.
Strategy & Results
Services
-
Influencer Marketing
-
Community Management
-
Social Strategy
-
Social Video and Content Production
-
Paid Media
+200%
Organic traffic
+40%
Increased followers
