Optimize marekting campaigns for UEFA Champions League
Platforms
TikTok
As the exclusive short video platform with World Cup broadcasting rights, TikTok China (Douyin) has emerged as the go-to platform for Chinese football fans. Throughout the UEFA Champions League season, UEFA leveraged TikTok China (Douyin) to drive traffic and expand their official account followers.
Background & Challenge
Leveraged native content promotion to boost the brand’s videos featuring football superstars and exhilarating match highlights, sparking excitement among fans and motivating them to follow the account. UEFA optimized their ad campaigns to reach their audience with precision, targeting by age segmentation (18-49), male demographics, and interest in sports events.
Strategy & Results
Services
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Influencer marketing
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Community management
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Social strategy
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Social video and content production
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Paid media
+1.6%
Engagement rate
10K+
Fan Growth during 4-Day Campaign
