Agency for China
Integrated Solutions on Digital Marketing and E-commerce
#1
AGENCY ON SOCIAL COMMERCE
End-to-end performance
marketing solutions
+10
YEARS OF PASSION
Ex-TikTok, Ex-Alibaba.
Ex-Google talents
+4
LOCAL OFFICES
Paris, Shanghai, Hong Kong.
Hangzhou
+500
INFLUENCERS
500+ Influencers
with 1M+ followers
ABOUT US
Understanding that true brand success extands beyond superficial metrics, we emphasize cultural connections, marketing performance, and assured results. We are proficient in executing omni-channel marketing strategies for brands across Europe, the US, and China.
China’s digital landscape presents unparalleled opportunities for brands to connect with highly engaged audiences and achieve business growth. This page provides a detailed overview of Digital Marketing strategies on platforms like Douyin and Xiaohongshu (RedNote), as well as E-commerce solutions through Douyin Store, Tmall Store, and Xiaohongshu (RedNote) Store, empowering you to harness the full potential of these platforms.
DOUYIN : A VERSATILE DIGITAL MARKETING HUB
DIGITAL MARKETING IN CHINA
China’s digital landscape presents unparalleled opportunities for brands to connect with highly engaged audiences and achieve business growth. This page provides a detailed overview of Digital Marketing strategies on platforms like Douyin and Xiaohongshu (RedNote), as well as E-commerce solutions through Douyin Store, Tmall Store, and Xiaohongshu (RedNote) Store, empowering you to harness the full potential of these platforms.
Douyin’s advanced ad platform provides brands with the ability to deliver precisely targeted campaigns that resonate with its tech-savvy, younger demographics, including Gen Z and millennials. The platform offers diverse formats, such as in-feed ads and branded challenges, that seamlessly integrate into the user experience to maximize engagement and reach.
DOUYIN ADS
Partnering with Douyin’s KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers) enables brands to harness authentic storytelling and trusted relationships influencers share with their audiences. These collaborations drive high engagement rates, build trust, and translate into direct sales through product showcases and live content.
DOUYIN INFLUENCER MARKETING
Douyin combines social interaction and e-commerce with its live shopping ecosystem, offering both influencer-hosted and brand-hosted livestreams. Brands can leverage real-time interactivity, personalized content, and seamless shopping links to create an immersive shopping experience that fosters trust and drives immediate conversions.
DOUYIN LIVE SHOPPING
XIAOHONGSHU ( REDNOTE) : COMMUNITY-LED MARKETING
Xiaohongshu (RedNote) integrates ads into user-generated content to maintain its authentic and lifestyle-driven aesthetic. This format appeals to millennial and Gen Z audiences who seek relatable, informative, and visually appealing product recommendations.
Xiaohongshu (Rednote) Ads
Xiaohongshu (RedNote) influencers build trust through in-depth product reviews and lifestyle-driven storytelling, making the platform ideal for brands looking to connect with quality-conscious, trend-savvy consumers. These partnerships foster deep consumer connections and long-term loyalty.
Xiaohongshu (Rednote) Influencer Marketing
Xiaohongshu (RedNote) enhances its live shopping offerings through brand-hosted livestreams, allowing brands to directly showcase products, engage with their audience in real-time, and drive sales with controlled messaging. The platform also features its unique brand director-led livestreams, where shop owners, brand representatives, or directors provide personalized recommendations, share expertise, and connect authentically with viewers. This community-focused approach fosters trust, encourages audience interaction, and delivers highly engaging and immersive shopping experiences tailored to Xiaohongshu’s lifestyle-driven ethos.
Live Shopping
E-COMMERCE
China's e-commerce platforms combine social community, and commerce elements to provide integrated shopping solutions .
Douyin Store, Tmall Store, and Xiaohongshu ( Rednote ) store each offer unique features that align with diverse brand needs.
Douyin Store enables brands to seamlessly integrate e-commerce into their social content. By combining shoppable videos, real-time product links, and interactive livestreams, Douyin Store transforms user engagement into direct sales.
DOUYIN STORE
Tmall Store offers brands a platform to engage massive audiences with structured promotional events, such as Double 11. Its robust e-commerce infrastructure allows brands to highlight product features, leverage data-driven analytics, and optimize campaigns for maximum conversions.
T-MALL STORE
Xiaohongshu (RedNote) Store capitalizes on the platform’s user-generated content and detailed product reviews. By hosting brand director-led livestreams and integrating shopping links into lifestyle content, brands can connect authentically with consumers and drive sustainable growth.
XIAOHONGSHU STORE
Why ROUGELINK ?
RougeLink is your ultimate partner for navigating and succeeding in China's digital and e-commerce ecosystem. From crafting tailored marketing campaigns on Douyin and Xiaohongshu (RedNote) to executing high performance live shopping events on Douyin Store.
Tmall Store, and Xiaohongshu (RedNote) Store, our expertise ensures measurable success for your brand.
Comprehensive Digital Marketing Solutions: We specialize in advertising, influencer collaborations, and live shopping across China's leading platforms.
E-commerce Excellence: From Douyin Store to Tmall and Xiaokengshu (RedNote) Store. we create seamless shopping experiences that align with your braidentity.
Creative Assets: Through our Creative Studio, we develop authentic user-generated content (UGC) that enhances audience trust and drives conversions.
Contact RougeLink today to unlock the full potential of China's digital marketing and e-commerce ecosystem.
OUR CASES
HongKong Tourism Board
36.7M+
Topic social media exposure
342K+
Engagement from 35 short videos
23.3M+
Research through 28 top influencers
FAQ
RougeLink is a worldwide, full-service influencer marketing agency that has grown, collaborated with, and retained some of the most well-known brands globally. We have a vast network of influencers across China, Europe and US with video influencers and livestreamers. Originating in the influencer marketing realm, we have evolved and matured in tandem with the industry.
Leveraging our team of experts and social scientists, along with in-house tools and influencer platforms, we possess an in-depth knowledge of the influencer and social media landscapes.
Our meticulous influencer marketing process ensures a deep understanding of your brand, creative concepts, influencer selections, and campaign analysis, all optimized for guaranteed success.
Choosing to collaborate with an influencer marketing agency requires evaluating the potential advantages against the costs and considering your brand's unique needs and capabilities. These agencies provide expertise, connections, and services that can simplify and enhance the execution of influencer campaigns.
Yes, RougeLink guarantees results. We know how to achieve business outcomes through social media. Whether you aim to build your brand, reach new audiences, drive traffic, increase downloads, or boost sales, we reverse-engineer from the desired outcome to create lasting engagement and business impact.
An influencer marketing agency typically charges from a few hundred to several thousand dollars per campaign, with monthly service plans ranging from $2,000 to $15,000 or more.
The fees for influencer marketing services can vary widely, depending on factors such as the campaign's scope, the popularity and reach of the influencers involved, and the specific services offered. Interested in learning more? Read our guide on the costs of hiring an influencer marketing agency.