Premier Xiaohongshu (RedNote) Influencer Agency
Our team comprises former industry experts who bring profound expertise to our clients. Since 2020, we have been working extensively with Xiaohongshu (RedNote), leveraging our experience across China, Europe, and the US.
Want to amplify your brand’s visibility on one of the most trusted social commerce platforms? RougeLink is the leading global Xiaohongshu (RedNote) influencer agency, dedicated to connecting brands with the right KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers) to revolutionize your brand's impact with innovative Xiaohongshu (RedNote) influencer strategies across Europe, China, and beyond.
As a top-tier Xiaohongshu (RedNote) influencer agency, we specialize in influencer marketing, community engagement, and lifestyle-driven content. Our deep understanding of Xiaohongshu (RedNote)’s unique ecosystem positions us as the perfect partner for brands looking to thrive in the Xiaohongshu (RedNote) space through authentic collaborations and meaningful connections with their target audiences.
Whether you need a Xiaohongshu (RedNote) influencer agency, a content creation specialist, or a comprehensive strategy for community-driven growth, RougeLink empowers your brand to harness the power of Xiaohongshu (RedNote) influencers and achieve exceptional results.
Why need Xiaohongshu (RedNote) Influencer?
300M+
Monthly active users
90%
User Genrated content
80%
Users are aged 18 to 34 years old
436%
GMV growth for 2024
Our Process
01
Casting
Identify Xiaohongshu (RedNote) influencers (KOLs and KOCs) who align with your brand’s vision, values, and target audience. Focus on creators with strong storytelling abilities and a proven track record of producing engaging content, whether in image, text, or video formats, that resonates with Xiaohongshu (RedNote)’s audience and lifestyle trends.
02
Briefing
Provide influencers with detailed briefs that outline your campaign objectives, messaging, and creative guidelines. Highlight the importance of authentic, relatable content and ensure the brief allows room for influencers to integrate their unique style and creativity, which is crucial for building trust on Xiaohongshu (RedNote).
01
Casting
Identify Xiaohongshu (RedNote) influencers (KOLs and KOCs) who align with your brand’s vision, values, and target audience. Focus on creators with strong storytelling abilities and a proven track record of producing engaging content, whether in image, text, or video formats, that resonates with Xiaohongshu (RedNote)’s audience and lifestyle trends.
04
Diffusion
Once approved, influencers share the content on their Xiaohongshu (RedNote) accounts, leveraging their audience reach and Xiaohongshu (RedNote)’s algorithm to ensure maximum visibility. Campaigns can be further amplified through Xiaohongshu (RedNote)’s native advertising tools, such as note promotions or targeted ads, to expand the reach.
05
Performance Tracking and Analysis
Measure campaign success using Xiaohongshu (RedNote)’s analytics tools, focusing on metrics such as note interactions (likes, comments, shares), follower growth, and user engagement. Additionally, track e-commerce conversions, such as product clicks and purchases, to evaluate the campaign’s impact on sales and brand visibility.
03
Production
Influencers produce high-quality content tailored to Xiaohongshu (RedNote)’s platform dynamics, including visually appealing images, compelling text captions, and engaging short videos. Content should emphasize authenticity, lifestyle relevance, and practical value to align with Xiaohongshu (RedNote)’s “grass-planting” (种草) culture.
Meet our talents
阿里北杯
Winnie文
狗屁小鲜肉包
一枝南南
碳酸饮料拜拜
Why RougeLink Should Be Your Xiaohongshu (RedNote) Influencer Agency
Since 2020, RougeLink has been dedicated to helping brands excel on Xiaohongshu (RedNote) by fostering authentic influencer collaborations and creating impactful content strategies. We specialize in connecting brands with KOLs and KOCs, crafting campaigns that resonate with Xiaohongshu (RedNote)’s community-driven ecosystem. Our expertise lies in leveraging the platform's unique features to build trust, engagement, and visibility for our clients.
By choosing RougeLink as your Xiaohongshu (RedNote) influencer agency, you gain a partner deeply experienced in navigating the platform's dynamic landscape. Our in-depth understanding of Xiaohongshu (RedNote) trends, user behavior, and content strategies ensures your brand forms meaningful connections with its target audience, driving measurable results and long-term growth.
01 Expert Xiaohongshu (RedNote) Advertising Agency Services
As a leading Xiaohongshu (RedNote) advertising agency, we utilize our direct access to Xiaohongshu (RedNote)'s advertising platforms to create and manage effective paid media campaigns. Our targeted strategies are carefully designed to engage your specific audience, driving substantial results in sales, downloads, and traffic.
02 Tailored Xiaohongshu (RedNote) Content Marketing
Our expert Xiaohongshu (RedNote) content marketing strategies are meticulously crafted to fit the platform’s unique features, emphasizing the creation of compelling video and written content that connects with users. This content is designed to boost user engagement, foster brand loyalty, and drive conversions through targeted messaging and innovative execution.
03 Xiaohongshu (RedNote) Community Amplification and Engagement
Expand your reach with our strategic Xiaohongshu (RedNote) social media marketing, designed to connect with expansive publishing networks and niche interest groups. Whether your goal is to engage fashion enthusiasts, sports aficionados, or music lovers, we tailor our approach to ensure your brand message effectively reaches and resonates with your target audience.
04 Strategic Xiaohongshu (RedNote) Community Management & Growth
Our Xiaohongshu (RedNote) community management services are crafted to swiftly enhance your digital footprint and drive significant growth. By leveraging our extensive network and effective strategies, we boost your followership, ensuring sustained engagement and a robust online presence.
05 Xiaohongshu (RedNote) Shop Livestreaming
Xiaohongshu (RedNote) has integrated livestreaming functions into its platform, allowing audiences to interact with livestreamers and make direct purchases. This has proven to be a significant milestone in Xiaohongshu (RedNote)’s evolution from a social media platform to an e-commerce powerhouse. We help boost sales conversions on your Xiaohongshu (RedNote) Shop by leveraging this innovative tool and driving meaningful engagement with your audience.
What We Offer ?
The Importance of a Xiaohongshu (RedNote) Influencer Agency in Today's Digital Landscape
Xiaohongshu (RedNote) is a key player in China’s digital ecosystem, with over 300 million monthly active users, offering unparalleled opportunities for brands to connect with a highly engaged and trust-driven community. Known for its strong foothold among Gen Z and millennial women, Xiaohongshu (RedNote) has become the go-to platform for lifestyle discovery, product reviews, and social commerce. Its user-generated content model fosters deep engagement through authentic storytelling and personalized recommendations.
Influencers are integral to Xiaohongshu (RedNote)’s ecosystem, shaping consumer behavior and building trust through relatable, community-driven content. As Xiaohongshu (RedNote) continues to evolve its social commerce capabilities, including in-app shopping features, live-streaming events, and collaborative campaigns, influencers play a pivotal role in bridging the gap between brands and their target audiences, driving both awareness and conversions.
OUR CASES
HongKong Tourism Board
36.7M+
Topic social media exposure
342K+
Engagement from 35 short videos
23.3M+
Research through 28 top influencers
OUR BLOGS
FAQ
A Xiaohongshu (RedNote) marketing agency offers a comprehensive range of services designed to enhance your brand’s visibility and engagement on Xiaohongshu (RedNote). These services often include content creation, strategic planning, influencer partnerships, paid advertising, and analytics, all tailored to Xiaohongshu (RedNote)’s unique ecosystem.
Utilizing Xiaohongshu (RedNote)’s distinct features—such as authentic UGC, lifestyle-focused content, in-app shopping links, and live-streaming—these agencies create customized campaigns that connect with your audience effectively. RougeLink specializes in crafting impactful Xiaohongshu (RedNote) campaigns, driving engagement, building trust, and increasing conversions in this highly dynamic platform.
Xiaohongshu (RedNote), commonly referred to as XHS, RED, or Little Red Book, is a prominent Chinese social commerce platform that began as a community where users shared their experiences with overseas shopping. Today, it has transformed into a multifaceted platform where users generate and share content covering a wide range of topics including lifestyle, fashion, beauty, and travel. This integration of social media elements with e-commerce features allows users to discover, discuss, and purchase products directly within the app, making it a go-to destination for authentic recommendations and convenient shopping.
A Xiaohongshu (RedNote) marketing agency accelerates your brand’s growth by leveraging the platform’s highly engaged user base and trust-driven community. They develop strategies aligned with your brand’s objectives, producing localized content that resonates with users and fosters authentic connections.
By utilizing Xiaohongshu (RedNote) ads, influencer collaborations, and advanced social commerce tools, these agencies significantly enhance your brand’s visibility and conversion rates. RougeLink, a leading Xiaohongshu (RedNote) agency, ensures your brand not only reaches the right audience but also transforms engagement into measurable business results.
Collaborating with a Xiaohongshu (RedNote) advertising agency brings several advantages, such as specialized knowledge of the platform, access to creative resources, and expertise in running highly targeted campaigns.
These agencies excel in navigating Xiaohongshu (RedNote)’s algorithm, optimizing ad performance for maximum ROI. They handle diverse ad formats—like native UGC-style content, in-app shoppable posts, and branded livestreams—to ensure your campaigns drive both engagement and sales. RougeLink delivers tailored Xiaohongshu (RedNote) campaigns that build lasting brand loyalty and achieve measurable growth.
The cost of hiring a Xiaohongshu (RedNote) marketing agency varies based on the range of services, campaign complexity, and duration. Common pricing models include flat fees, monthly retainers, or a percentage of ad spend.
At RougeLink, we offer customized pricing structures to suit your specific needs, ensuring every investment contributes to impactful brand growth and enhanced visibility on Xiaohongshu (RedNote).
Influencer marketing on Xiaohongshu (RedNote) involves partnering with KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers) who authentically represent your brand through lifestyle-driven content.
These influencers share engaging, trust-building content, such as product reviews, tutorials, and “grass-planting” posts, leveraging their credibility to boost awareness and drive purchase intent. RougeLink carefully selects influencers aligned with your target audience, ensuring successful collaborations and impactful campaigns.
Absolutely, a Xiaohongshu (RedNote) marketing agency enhances your content creation by crafting high-quality, platform-specific posts that resonate with users. From concept development to production, agencies ensure your brand consistently delivers visually appealing, engaging, and culturally relevant content.
RougeLink excels in Xiaohongshu (RedNote) content creation, leveraging the platform’s trends and UGC-style storytelling to maximize engagement and build a loyal community for your brand.
RougeLink, established in 2020, boasts a team of industry experts who specialize in Xiaohongshu (RedNote) marketing. With extensive experience in lifestyle content, social commerce strategies, and influencer collaborations, RougeLink offers unparalleled expertise in driving brand success on Xiaohongshu (RedNote).
Recognized for our creative approaches and results-driven strategies, RougeLink helps brands connect with Xiaohongshu (RedNote)’s highly engaged users, amplify their message, and achieve measurable growth. With offices in Shanghai, Hangzhou, and Paris, RougeLink is your ideal partner for flourishing on Xiaohongshu (RedNote).