Douyin (China TikTok) Trends of the Week - 13 Sept

Douyin (China TikTok) has firmly established itself as a powerhouse in the Chinese social media and marketing landscape, boasting 750 million daily active users (DAU) and over 1.1 billion monthly active users (MAU) by 2024. The platform has consistently achieved a double-digit year-over-year growth rate, underpinned by its innovative features and expansive user base. In 2023 Douyin (China TikTok)’s gross merchandise value (GMV) skyrocketed by 256%, reaffirming its leadership in China’s digital commerce sector. The platform’s influence continues to expand, driving not only social engagement but also shaping the future of retail and marketing in China.

RougeLink, with offices in Paris, Shanghai, and Hangzhou, specializes in e-commerce and digital marketing services. As a strategic partner of TikTok, Douyin (China TikTok), and Xiaohongshu, we work with international brands to implement online strategies in Europe, US and China, offering comprehensive solutions across the entire e-commerce value chain. To launch or improve the management of social media account or e-commerce operation on Douyin (China TikTok), please contact RougeLink.

Last week, we witnessed a surge in several captivating topics that not only entertained millions but also set the stage for future content strategies. In this blog, we’ll break down the most popular trends and offer insights on how to leverage these trends in your own Douyin (China TikTok) strategy.

Looking to stay ahead in the world of Douyin (China TikTok)? Subscribe to our weekly trend report and never miss out on what’s hot on the platform. Whether you’re looking for inspiration or insights, we’ve got you covered!

*The index is defined and generated by Douyin’s internal data analysis system.

Hot Index: Measures the popularity of a keyword on Douyin. It includes two key metrics:

1. Comprehensive Index: Reflects overall keyword popularity, calculated by weighting content volume, user interactions, and search data. It breaks down into:

• Content Score: Based on the quantity of articles/videos.

• Propagation Score: Measures how widely content is consumed.

• Search Score: Assesses search volume related to the keyword.

2. Search Index: Specifically tracks keyword search trends, with a higher index indicating greater search popularity.

Douyin (China TikTok)  Trends of the Week - 13 Sept 2024

1. Mid-Autumn Festival Greetings

• Hot Keywords: Mid-Autumn Festival, holiday, greetings

• Description: The celebration of the Mid-Autumn Festival has sparked conversations across social platforms, with people exchanging festive greetings and well wishes. Many are sharing cultural stories and memories tied to the holiday.

• Hot Index: 12.1M

2.  iOS 18 Official Release Goes Live @Apple

• Hot Keywords: iOS 18, official release, technology

• Description: Apple's iOS 18 has officially been launched, generating excitement among users. Many are discussing the new features, performance improvements, and user interface updates, marking a significant moment for iPhone and iPad users worldwide.

• Hot Index: 12.1M

3. Why Hairy Crabs Are Struggling to Sell This Year

• Hot Keywords: Hairy crabs, market, sales

• Description: The market for hairy crabs has experienced a significant decline this year, leading to much discussion online. Many are wondering about the causes of the drop in demand and the impact on the traditional crab-selling season.

• Hot Index: 10.5M

4. Wang Churan's China Chic Style Stuns Audiences

• Hot Keywords: Wang Churan, new look, China Chic

• Description: Chinese actress Wang Churan's latest appearance has created a buzz online, with many praising her stunning transformation and unique style. Fans and fashion enthusiasts alike are captivated by her bold and eye-catching new look.

• Hot Index: 10.3M

5. What It's Like to Celebrate Mid-Autumn Festival Abroad

• Hot Keywords: Mid-Autumn Festival, abroad, experience

• Description: Many people living abroad are sharing their unique experiences of celebrating the Mid-Autumn Festival in foreign countries. From cultural differences to creative ways of keeping traditions alive, the topic has sparked a wide discussion online.

• Hot Index: 9.2M

  
  

Douyin (China TikTok) Trends of the Week - 06 Sept 2024

1. Womenswear’s Size Grid in China is Getting Confusing

• Hot Keywords: Womenswear, fashion, size

• Description: Recently, the discussion on women's clothing size standards has been heated on the Internet. Many consumers say that sizing varies greatly among different brands, which has confused them when shopping.

• Hot Index: 11.9M

2. PS5 Pro Launch @Sony

• Hot Keywords: PS5 Pro, gaming console, Sony

• Description: Sony officially announced the new generation of game consoles PS5 Pro. The hardware performance of the console has been improved to support higher resolution and refresh rate, and Chinese game players are reviewing this console.

• Hot Index: 11.5M

3. University Military Training Brings up Youth Memory

• Hot Keywords: Military training, university, youth

• Description: Videos of military training performances by university freshmen have gone viral, showing the performance of young students after a period of discipline training as part of the university induction session. These videos convey a positive and youthful atmosphere, bringing up the university memories of netizens.

• Hot Index: 11.2M

4. Huawei Tri-Hold Smartphone Hands-on Impression @Huawei

• Hot Keywords: Huawei, tri-fold, user experience

• Description: Huawei recently launched the world's first tri-fold design smartphone with a size of up to 10.2 inches, comparable to the size of the iPad mini.

• Hot Index: 10.6M

5. Apple Falls Out of Top 5 in China Smartphone Market Share @Apple

• Hot Keywords: Apple, market share, China

• Description: Apple's iPhone has fallen out of the top five in unit sales rankings in the Chinese smartphone market for the first time. The change reflects increased competition among local Chinese brands and other international brands, and may also be due to changing consumer demand for 5G technology and increased price sensitivity.

• Hot Index: 10.5M

Douyin (China TikTok) Trends of the Week - 29 Aug 2024

1. Decoding Apple’s New Product Launch Invitation

• Hot Keywords: Apple, product launch, invitation

• Description: As Apple prepares for its upcoming product launch, people are analyzing and speculating about the details in the invitation to predict what new products or features might be announced.

• Hot Index: 10.9M

2. Spending Big to Buy a Remote Mountain Pond

• Hot Keywords: Large sum of money, remote mountain pond

• Description: Someone has spent a substantial amount of money to buy a pond located deep in the mountains.

• Hot Index: 10.4M

3. World’s First 1:1 Replica of Black Wukong Armor

• Hot Keywords: 1:1 replica, Black Wukong armor

• Description: This is the world’s first life-sized replica of the Black Wukong battle armor.

• Hot Index: 9.2M

4. Cristiano Ronaldo Says He Will Retire in Two to Three Years

• Hot Keywords: Cristiano Ronaldo, retirement

• Description: Famous footballer Cristiano Ronaldo has stated that he expects to retire from his professional career within the next two to three years.

• Hot Index: 9.2M

5. Why "Black Myth: Wukong" is Hard to Crack

• Hot Keywords: Black Myth, Wukong, hard to crack

• Description: Discussions are swirling around the “Black Myth” game or the Wukong character, with players finding it difficult to overcome due to complex design or high difficulty levels.

• Hot Index: 9.2M

Looking to stay ahead in the world of Douyin (China TikTok)? Subscribe to our weekly trend report and never miss out on what’s hot on the platform. Whether you’re looking for inspiration or insights, we’ve got you covered!

RougeLink, with offices in Paris, Shanghai, and Hangzhou, specializes in e-commerce and digital marketing services. As a strategic partner of TikTok, Douyin (TikTok China), and Xiaohongshu, we work with international brands to implement online strategies in Europe, US and China, offering comprehensive solutions across the entire e-commerce value chain. Want to launch or improve the management of social media account or e-commerce operation on Douyin (TikTok China), please contact RougeLink.