Boost video ad performance for TS
Platforms
TikTok
Celebrity and popular creator endorsements are particularly effective for Open Screen Ads. The Korean shampoo brand TS leveraged a Splash Ad featuring popular artist G-Dragon to promote their products and direct users to their Alibaba page, contributing to higher sales.
Background & Challenge
Compelling visuals: Used high-quality videos to capture immediate attention
Interactive creativity: Engaged users with interactive brand content, enhancing interest and boosting CTR
Precise targeting: Reached young audiences in specific cities, leveraging relevant beauty-related topics that are aligned with their interests. This optimized the effectiveness of their ads.
Strategy & Results
Services
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Influencer Marketing
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Community Management
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Social Strategy
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Social Video and Content Production
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Paid Media
+11.32%
Average CTR
+264%
Achieved over 2x improvement compared to industry benchmarks