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Boost video ad performance for TS

Platforms

TikTok

Celebrity and popular creator endorsements are particularly effective for Open Screen Ads. The Korean shampoo brand TS leveraged a Splash Ad featuring popular artist G-Dragon to promote their products and direct users to their Alibaba page, contributing to higher sales.

Background & Challenge

Compelling visuals: Used high-quality videos to capture immediate attention

Interactive creativity: Engaged users with interactive brand content, enhancing interest and boosting CTR

Precise targeting: Reached young audiences in specific cities, leveraging relevant beauty-related topics that are aligned with their interests. This optimized the effectiveness of their ads.

Strategy & Results

Services

  • Influencer  Marketing

  • Community Management

  • Social Strategy

  • Social Video and Content Production

  • Paid Media

+11.32%

Average CTR

+264%

Achieved over 2x improvement compared to industry benchmarks

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