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The Most Comprehensive List of Cross-Border E-Commerce Platforms in China

Updated: Jan 15

In this era of globalization, finding a reliable and beneficial sales platform is crucial for many cross-border e-commerce sellers. If you are also looking for such a platform, then why not try these B2C cross-border e-commerce platforms? These platforms not only have a global merchant base, but also provide a variety of high-quality and convenient sales tools and customer services to help sellers develop the Chinese market and achieve sales goals.

B2C platforms refer to "Business-to-Consumer" platforms, where companies act as sellers and provide goods or services directly to final consumers, bypassing traditional brick-and-mortar retailers, and providing convenience and efficiency in transactions between companies and consumers through the online sales model.

In the field of global cross-border e-commerce, Chinese e-commerce platforms have developed rapidly, and many well-known platforms have emerged. Today we share the most comprehensive list of the top cross-border e-commerce platforms in China.

list of cross-border platforms in China
list of cross-border platforms in China

Difference between cross-border e-commerce platforms and domestic e-commerce platforms in China

Cross-border e-commerce platforms are open to any product without registration for general trade in China. The benefits of cross-border e-commerce platforms are particularly interesting for any international company as a first step into China. The international companies are not required to register their products in China. For products in food supplements, or skincare products that go through the cruelty-free products in China, they can be sold directly on cross-border e-commerce platforms.

Cross-border e-commerce platform (CBEP) is a cross-border e-commerce platform for foreign companies and brands, while domestic e-commerce platform in China (DEP) is a domestic e-commerce platform, and only domestic companies are settled there.

There is also a big difference between the settled entities of CBEP and DEP. The settled entities of CBEP need to be foreign companies and have offline physical companies in its own foreign countries. The settled entities of DEP needs to be a Chinese company, with a registered capital of more than 1 million, and the brand must be domestic.

list of cross-border platforms in China
list of cross-border platforms in China

7 Cross-Border E-Commerce Platforms in China

1. Tmall Global

Tmall Global, Alibaba's comprehensive cross-border e-commerce platform, has strong traffic and brand influence. As China's largest B2C e-commerce platform, Tmall Global has a large user base and a mature logistics system. In addition, Tmall Global also provides professional international marketing services and overseas warehousing and distribution support, which helps improve sellers’ sales results.

However, Tmall Global’s entry threshold is relatively high, and it needs to meet certain brand and product requirements, which may pose certain challenges for small sellers. Secondly, competition on the platform is fierce, and you need to compete with other sellers for limited exposure opportunities and attention.

2. Douyin (TikTok in China)

Douyin, as a popular social media platform, has not only become a place for people to share their lives, creativity, and entertainment, but has also quickly emerged in the field of cross-border e-commerce.

The Douyin platform has many active users, especially among Generation Z. Not only that, Douyin cross-border e-commerce also integrates social and shopping elements. Users can easily purchase products directly while enjoying creative content, making the shopping process more interesting and convenient.

While Douyin’s popularity is very high in the social media space, sellers need to work hard to ensure that their products and brands stand out in this competitive market. RougeLink provides opportunities for advertising and brand cooperation, which can help sellers increase their exposure and popularity.

In order to build user trust and loyalty, efficient and reliable logistics distribution and timely after-sales service are crucial. Including prompt shipping and thoughtful after-sales support. This helps build user trust and increase repurchase rates.

In Douyin's cross-border e-commerce project, sellers will find a market full of vitality and innovation. As Douyin continues to grow and expands the international market, it will continue to become a new star in the field of cross-border e-commerce.



JD International is the cross-border e-commerce sector of, a comprehensive e-commerce platform. Its advantage lies in its strong logistics and supply chain system, as well as strict product quality supervision. Through its own logistics and overseas warehousing network, JD International can provide sellers with fast and reliable logistics and distribution services. At the same time, it strictly audits the product quality of merchants and enhances consumers' trust.

However, compared with Tmall International, JD International’s popularity and influence in the international market are relatively weak, so sellers themselves need to make more efforts in brand building and market promotion.

4. Xiaohongshu (RED)


As a Chinese well-known social e-commerce platform, Xiaohongshu (RED) also shines in the field of cross-border e-commerce. As a platform whose main content covers social networking and sharing exquisite life content from many angles, Xiaohongshu has a large number of active users, and is especially loved by the younger generation of users, especially the new generation of female customers in the Generation Z, which provides sellers with a broad potential customer base. At the same time, Xiaohongshu provides overseas shopping navigation functions, providing users with services such as overseas shopping guides, purchasing recommendations, and price comparisons, bringing more exposure and sales opportunities to sellers.

However, Xiaohongshu requires sellers to ensure that they can provide efficient and reliable logistics and distribution, and solve after-sales problems in a timely manner, which is very important for building user trust and loyalty.

5. Kuaishou


Kuaishou cross-border e-commerce: short video creativity leads the global market

Kuaishou, a well-known short video platform in China, is now also showing its talents in the field of cross-border e-commerce. Its unique social and shopping integration brings a new experience to users and sellers. In Kuaishou’s cross-border e-commerce project, the platform provides unlimited opportunities for sellers who are willing to try new ways and share their products with global users.

Kuaishou’s many active users, especially the younger generation living in rural areas, provide sellers with a huge potential customer base. Sellers can promote products through creative videos and live broadcast content to establish closer connections with users.

Efficient logistics distribution and timely after-sales service are the keys to building user trust and loyalty. Kuaishou’s cross-border e-commerce program encourages sellers to provide an excellent shopping experience, including fast delivery and thoughtful after-sales support. This helps build user trust and increase repurchase rates.

6. Pinduoduo


Pinduoduo, as a rising star in China’s e-commerce field, is also emerging in the field of cross-border e-commerce. This platform is famous for its unique "group buying model" that attracts many price-sensitive consumers. This model brings more discounts and savings to users through social sharing and group shopping. This innovative model has made Pinduoduo stand out in the Chinese market.

Pinduoduo has some unique advantages in that it is an open platform, suitable for sellers of all sizes, with a focus on small sellers. This provides more sellers with the opportunity to participate in international trade. Secondly, Pinduoduo’s user portraits are low-customer groups, covering all age groups and consumption levels, providing sellers with a broad market.

However, compared with other platforms, there is still room for improvement in its international popularity. In addition, due to the uniqueness of the group buying model, sellers need to adapt to this model and make corresponding adjustments in supply chain and logistics to meet the needs of users.

7. Vipshop


Vipshop International is China's leading special sales e-commerce platform. Its advantage lies in providing high-quality special sales products and a unique shopping experience. Vipshop International provides sellers with stable supply and competitive prices through cooperation with international brands and suppliers. In addition, Vipshop International focuses on creating unique shopping scenes and membership services to attract more consumers and potential buyers.

However, compared with other platforms, Vipshop International has a relatively narrow market coverage, mainly focusing on special sales, and is limited to sellers in other categories. Vipshop International sales model is different from traditional e-commerce platforms, and sellers need to adapt to its specific special sales model and supply chain requirements.

If you wish to know more about the live-streaming e-commerce analysis and tactics in China, please contact RougeLink for more information.

RougeLink offers e-commerce solutions, with integrated capabilities encompassing all aspects of the e-commerce value chain covering e-store operations, digital marketing, customer services, and logistics.

# e-commerce in China # China marketing strategy # Tiktok China # alibaba # china cross border e-commerce # traffic monetization china # douyin # Live shopping

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