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Conquering the Chinese e-commerce market: What you need to know about the Douyin platform

Difference between Douyin and TikTok:

Daily activity user (DAU)

In 2022, Douyin has a daily active user (DAU) count of over 6-700 million, while TikTok's DAU count is around 400 million. This means that Douyin has a larger user base and is more popular than TikTok in China.

Geographic location: TikTok is more popular in the US, Europe, and other western countries, while Douyin has a more significant user base in China and other Asian countries.


Douyin allows users to create longer videos (up to 3 minutes), while TikTok's videos are limited to 60 seconds. Additionally, Douyin users have access to more advanced editing tools, making the content more engaging.

User behavior: Douyin users are more likely to engage with brands and share content than TikTok users. This is because Douyin has built a robust e-commerce platform within the app, making it easier for users to purchase products directly from the app

Benefits of marketing on Douyin

Marketing on Douyin has several benefits:

Precise targeting:

Douyin has a powerful algorithm that can match your video ads to the right audience. The algorithm analyzes users' behaviors, interests, and preferences to serve ads that are most relevant to them.

More interactiveness:

Douyin's short-form videos are designed for quick consumption and engagement, making it a perfect platform for creating viral content that encourages user interaction.

Better engagement rates:

Due to its unique format and engaging content, Douyin has a high engagement rate compared to other social media platforms. This means that marketing campaigns on Douyin have a higher chance of success in terms of user engagement and brand awareness.

How to do marketing on Douyin

Here are some tips for effective marketing on Douyin:

Understand the platform:

Douyin has its own unique culture and user behavior. Before launching a marketing campaign, it's important to understand the platform, its users, and the type of content that works best.

Create engaging content:

To succeed on Douyin, you need to create content that is entertaining, informative, and engaging. Use creative visuals, music, and captions to grab users' attention and keep them engaged.

Leverage influencers:

Influencer marketing is a popular strategy on Douyin. Partnering with influencers who have a large following can help you reach a wider audience and build trust with users.

Utilize hashtags:

Hashtags are an essential tool for increasing your reach and visibility on Douyin. Use relevant hashtags in your content to make it discoverable to users who are interested in your niche.

Use Douyin Ads:

Douyin offers a range of advertising options, including in-feed ads, brand takeover ads, and hashtag challenges. These ads can help you reach your target audience and promote your brand in a more direct way.

In conclusion, Douyin is a powerful platform for marketing in China. Its large user base, precise targeting, and high engagement rates make it an ideal platform for brands looking to expand their reach and build their brand awareness in the Chinese market. By understanding the platform, creating engaging content, leveraging influencers, using hashtags, and utilizing Douyin ads, you can create a successful marketing campaign on Douyin.

If you wish to know more about the livestreaming ecommerce analysis and tactics in China, please contact RougeLink for more information.

RougeLink offers e-commerce solutions, with integrated capabilities encompassing all aspects of the e-commerce value chain covering e-store operations, digital marketing, customer services, and logistics.

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