Reinventing premium cosmetic nutrition’s online shopping experience with livestreaming
An European premium food supplement brand in beauty, sought to develop their digital marketing strategy in order to reach a wide customer base, and high return on investment for their e-shop.
We accompanied the brand through all stages of their digital transformation journey, with a comprehensive online marketing mix and media channel management. Our plan defined the brand’s media strategy, including their marketing mix and international budget allocation, and we managed directly Paid Social and Paid Search campaigns.
With the expertise of our Digital Marketing, Social Media and Livestreaming experts and our consulting team, we helped to launch livestreaming campaigns as important online shopping experiences. We worked with livestreamers in nutrition and in beauty to educate customers on a wide scale and realize a high conversion rate in sales with lower cost per lead.
Our teams included Digital Marketing and Media experts, as well as our Livestreaming experts.
Client: Premium cosmetic nutrition
Year: 2022
Case: Cosmetics
