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Top 10 TikTok/Douyin Marketing Agencies in China
In the rapidly evolving landscape of digital marketing, TikTok/Douyin has become a powerhouse platform for brands seeking to engage with...
1 août 2024


China TikTok E-commerce and the 520 Love Confession Season: A Celebration of Luxury
520, a unique Chinese festival resembling Valentine’s Day, known as the “Love Confession Season”, serves as a significant milestone for...
11 juin 2024


Rougelink Presents at CEIBS Event on Sino-European Business
On June 3, 2024, the founders of RougeLink, Xiaoyan CHEN and Ni PAN presented in a workshop organized by CEIBS at Station F, the world's...
4 juin 2024


The Rise of Luxury E-commerce on China TikTok
In 2023, China TikTok’s luxury short videos averaged over 13 billion views per month, with luxury live streams attracting over 22...
29 mai 2024


Top 20 live-streamers on TikTok China – Series 1 Yi Ge: 30 million followers
Yi Ge (衣哥) is a leading livestreaming sales expert on the Douyin platform. With a massive fan base of over 30 million followers , he has...
29 mai 2024


Douyin (China TikTok) E-Shop's New Year Success: Emotion-Driven Advertising & Festival Promotion Strategy
Douyin (China TikTok), as a global social media platform, has reported a remarkable 75% increase in the daily average number of orders...
3 mars 2024


New Trend of Cross-border in China: Douyin (TikTok China) Promotes the Global Shopping Business
On September 6, 2023, a significant event for the Douyin E-commerce Global Shopping industry unfolded in Shanghai. Themed "Dance Through...
9 janv. 2024


Analysis of OLAY marketing strategy in China on e-commerce platforms
OLAY, as a beauty brand under Procter & Gamble, one of the world’s largest consumer goods companies, is a world-renowned skincare brand....
9 janv. 2024


Decoding the 2023 Double 11: Trends, Triumphs, and Transformations in China's E-Commerce Landscape
The curtain has fallen on the 2023 Double 11, and as anticipated, the fervor for shopping that has characterized previous years continued...
27 nov. 2023


How to optimize operation of Douyin (TikTok China) Mall - China’s next big e-commerce platform?
There are many tactics on optimizing operation of Douyin (TikTok China), and understanding its algorithms and mechanisms is the crucial...
27 nov. 2023




Atteindre la Nouvelle Génération : Gen Zalpha
Les jeunes d’aujourd’hui ont une énorme influence dans le monde numérique. Les marques l’ont compris : elles recrutent des créateurs...
Xiaoyan Chen
24 mars 20253 min de lecture
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