Douyin (China TikTok) has firmly established itself as a powerhouse in the Chinese social media and marketing landscape, boasting 750 million daily active users (DAU) and over 1.1 billion monthly active users (MAU) by 2024. The platform has consistently achieved a double-digit year-over-year growth rate, underpinned by its innovative features and expansive user base. In 2023 Douyin (China TikTok)’s gross merchandise value (GMV) skyrocketed by 256%, reaffirming its leadership in China’s digital commerce sector. The platform’s influence continues to expand, driving not only social engagement but also shaping the future of retail and marketing in China.
RougeLink, with offices in Paris, Shanghai, and Hangzhou, specializes in e-commerce and digital marketing services. As a strategic partner of TikTok, Douyin (TikTok China), and Xiaohongshu, we work with international brands to implement online strategies in Europe, US and China, offering comprehensive solutions across the entire e-commerce value chain. Want to launch or improve the management of social media account or e-commerce operation on Douyin (TikTok China), please contact RougeLink.
Last week, we witnessed a surge in several captivating topics that not only entertained millions but also set the stage for future content strategies. In this blog, we’ll break down the most popular trends and offer insights on how to leverage these trends in your own Douyin (China TikTok) strategy.
Looking to stay ahead in the world of Douyin (China TikTok)? Subscribe to our weekly trend report and never miss out on what’s hot on the platform. Whether you’re looking for inspiration or insights, we’ve got you covered!
Douyin (China TikTok) Trends of the Week - 30 Aug 2024
1. Decoding Apple’s New Product Launch Invitation
Hot Keywords: Apple, product launch, invitation
Description: As Apple prepares for its upcoming product launch, people are analyzing and speculating about the details in the invitation to predict what new products or features might be announced.
Hot Index: 10.9M
2. Spending Big to Buy a Remote Mountain Pond
Hot Keywords: Large sum of money, remote mountain pond
Description: Someone has spent a substantial amount of money to buy a pond located deep in the mountains.
Hot Index: 10.4M
3. World’s First 1:1 Replica of Black Wukong Armor
Hot Keywords: 1:1 replica, Black Wukong armor
Description: This is the world’s first life-sized replica of the Black Wukong battle armor.
Hot Index: 9.2M
4. Cristiano Ronaldo Says He Will Retire in Two to Three Years
Hot Keywords: Cristiano Ronaldo, retirement
Description: Famous footballer Cristiano Ronaldo has stated that he expects to retire from his professional career within the next two to three years.
Hot Index: 9.2M
5. Why "Black Myth: Wukong" is Hard to Crack
Hot Keywords: Black Myth, Wukong, hard to crack
Description: Discussions are swirling around the “Black Myth” game or the Wukong character, with players finding it difficult to overcome due to complex design or high difficulty levels.
Hot Index: 9.2M
Looking to stay ahead in the world of Douyin (China TikTok)? Subscribe to our weekly trend report and never miss out on what’s hot on the platform. Whether you’re looking for inspiration or insights, we’ve got you covered!
RougeLink, with offices in Paris, Shanghai, and Hangzhou, specializes in e-commerce and digital marketing services. As a strategic partner of TikTok, Douyin (TikTok China), and Xiaohongshu, we work with international brands to implement online strategies in Europe, US and China, offering comprehensive solutions across the entire e-commerce value chain. Want to launch or improve the management of social media account or e-commerce operation on Douyin (TikTok China), please contact RougeLink.
Douyin (China TikTok) Trends of the Week - 6 Sept 2024
The index is defined and generated by Douyin’s internal data analysis system.
Hot Index: Measures the popularity of a keyword on Douyin. It includes two key metrics:
1. Comprehensive Index: Reflects overall keyword popularity, calculated by weighting content volume, user interactions, and search data. It breaks down into:
• Content Score: Based on the quantity of articles/videos.
• Propagation Score: Measures how widely content is consumed.
• Search Score: Assesses search volume related to the keyword.
2. Search Index: Specifically tracks keyword search trends, with a higher index indicating greater search popularity.
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