Business case evaluation
Customer is a well-known Belgium brand for over 30 years. The company is known for the high-quality well-being product based on plant extraction in Europe. The brand wished to launch the online sales strategy on e-commerce platform, as well as social media campaigns.
We have leveraged our expertise of e-commerce and big data to develop the business case evaluation. We have used the big data teams to analyze the market potentials of each sub-segment, benchmark the competitors, analyze the market positioning, identify target market, make the business plan (P&L budget), propose digital marketing campaigns and promotion activities.
We have identified the brand’s most suitable products adapted to Chinese market, and made the feasible and practical business plan for the top management to review the market access strategy in China.